Searching the Internet the Productive Way – Part 1

You may have read all those great articles that teach you how to search the internet effectively, telling you about search engine operators and how they make life easier. Maybe it’s time that we, the search engine users, do something more to make even better use of all the great search engines out there.

It’s actually something that some of you maybe already doing. This blog post is intended to make all the rest see search engine results in a different light.

It’s basically about increasing choices for yourself by, metaphorically speaking, going beyond the first Search Engine Results Page (SERP).

When you are looking for a quick info about anything on the internet, most of the time you find what you’re looking for on the first SERP. However, if you have a thesis to write for example (or doing an in depth research), you are likely to check all the seemingly relevant results on the first SERP. Studies tell that most internet searches, including those looking for information, end on the first SERP (that is why serious online businesses compete to have their websites on the first SERP for a variety of relevant keywords).

Depending upon how important it is to you what you are looking for and if you want to hear a lot of different perspectives, it may be time that you go beyond the first SERP i.e. click on the “Next” button at the bottom of the page.

As you may be presented with hundreds and thousands of pages, you can’t obviously go over all of them, but you can certainly check first few pages. ‘But how many’ you might ask. This is where this ‘going beyond the first SERP’ becomes interesting.

If you think having a look at a lot of different perspectives will benefit you and your search engine is showing millions of results, you may want to check out first three to five pages because search engines have become quite accurate and odds are all relevant web pages containing what you seek will be found on these three to five pages assuming you accurately typed what you wanted. 

This is of course open to debate, but I think that there will be hardly any search engine expert that will discourage you to check out the first three to five SERPs.

In Part 2, you’ll learn to see the search engine result pages the way you might have never seen.

Part 2 Sneak Peek:

“When you are visiting the websites, check out their clients’ pages {a professional internet marketing firm should have a client page}, blogs {where professional online marketers of the internet marketing firm regularly share their insights of the field of internet marketing}, and that if the professional internet marketing firm has a team of writers {since arguably writing is half internet marketing})”

Choose Your Internet Marketing Firm Wisely

Internet seems to be flooding with internet marketing firms these days, and considering the importance of internet marketing in today’s age, it is quite understandable too. You’ll hardly hear an online business in denial of the significance that online marketing has in making as well as breaking an internet business.

The surge of internet marketing firms can also be attributed to the fact that even brick-and-mortar businesses that do not sell online are increasingly making use of the services an internet marketing firm provides. In this regard, U.S.’ two most profitable large organizations – The Coca-Cola Company and PepsiCo, Inc. – serve as two great examples. Merely visiting their official websites - http://www.coca-cola.com/en/index.html (Coca Cola) and http://www.pepsi.com/ (Pepsi) – clarifies how seriously these two giant corporations take internet marketing (notice in how many different ways these drinks companies are trying to entice you via their websites, and then there are online ads that can be found elsewhere on the internet).

The services that an internet marketing firm provides are not only for large corporations. Small- to medium-sized businesses can equally reap benefits. However, since most large corporations have the benefit of popularity and an already established, loyal customer base, the internet marketing strategy for a small- or medium-sized business will be understandably different and include efforts such as Search Engine Optimization, Social Media Marketing/Management, Writing Sales Copies or Messages (What is a sales copy?) etc.

With so many great, good, and first-time internet marketing firms out there, it understandably becomes easier said than done for businesses to choose an internet marketing firm. In one of my other blog posts, I suggested the following 3-step process of recognizing if a shortlisted internet marketing firm will be worth trusting:

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• Since for an internet marketing firm to be considered a professional digital marketing agency, it should have some of its clients’ testimonials displayed on its website, a business in need of an internet marketing firm should look for testimonials. The business, however, should be able to recognize fake testimonials. One way to find out if the testimonial is genuine is to visit the website mentioned under the name of the testimony giver.
• A good, professional internet marketing firm should have an active blog, which is regularly updated with posts by its professionals showing their insight of the field of internet marketing. 
• Since arguably half of internet marketing is writing, see if the internet marketing firm has a team of writers.

 (The blog post containing the 3-step process can be read here)

A professional internet marketing firm can be the virtual sales partner you may have been missing to realize true business success. Two good news are: There are several internet marketing firms out there and to find a great, professional internet marketing firm is easier than you think.

Business aided by Internet Marketing Firm vs. Business without the help

Whether for online or brick-and-mortar business, the importance of an internet marketing firm cannot be denied. However, it’s surprising to see that there still are numerous businesses that go without an internet marketing firm and the businesses that do not take help from an internet marketing firm also include online businesses.

Considering what an internet marketing firm can do for a business, a business that gets help from it and one that doesn’t can hardly enjoy the same level of success. In fact, it’s difficult to imagine a business that neither gets help from an internet marketing firm nor does internally any of the things an internet marketing firm does succeed in the present time.

What a business aided by an internet marketing firm gets:

Whether online business or a business that is located at a physical location, a business that gets help from an internet marketing firm gets two huge business benefits overall. They are:

• Better ranking for its website on world’s most used search engines such as Google, Yahoo, and Bing, for highly relevant keywords i.e. words that most people use to search for the products the company sells.
• Exposure on world’s most used social networks/media sites such as Facebook, MySpace, Google+, LinkedIn, YouTube etc.

And what a business that doesn’t utilize services of an internet marketing firm gets:

Yes, it misses out on all what a business that hires the services of an internet marketing firm gets.

Having an internet marketing firm working for the business is very likely to give favorable results and can take the business to new heights. A professional internet marketing firm is what businesses of all sizes and types, whether online or brick-and-mortar, must use.