Monday, August 22, 2011

Searching the Internet the Productive Way – Part 1

You may have read all those great articles that teach you how to search the internet effectively, telling you about search engine operators and how they make life easier. Maybe it’s time that we, the search engine users, do something more to make even better use of all the great search engines out there.

It’s actually something that some of you maybe already doing. This blog post is intended to make all the rest see search engine results in a different light.

It’s basically about increasing choices for yourself by, metaphorically speaking, going beyond the first Search Engine Results Page (SERP).

When you are looking for a quick info about anything on the internet, most of the time you find what you’re looking for on the first SERP. However, if you have a thesis to write for example (or doing an in depth research), you are likely to check all the seemingly relevant results on the first SERP. Studies tell that most internet searches, including those looking for information, end on the first SERP (that is why serious online businesses compete to have their websites on the first SERP for a variety of relevant keywords).

Depending upon how important it is to you what you are looking for and if you want to hear a lot of different perspectives, it may be time that you go beyond the first SERP i.e. click on the “Next” button at the bottom of the page.

As you may be presented with hundreds and thousands of pages, you can’t obviously go over all of them, but you can certainly check first few pages. ‘But how many’ you might ask. This is where this ‘going beyond the first SERP’ becomes interesting.

If you think having a look at a lot of different perspectives will benefit you and your search engine is showing millions of results, you may want to check out first three to five pages because search engines have become quite accurate and odds are all relevant web pages containing what you seek will be found on these three to five pages assuming you accurately typed what you wanted. 

This is of course open to debate, but I think that there will be hardly any search engine expert that will discourage you to check out the first three to five SERPs.

In Part 2, you’ll learn to see the search engine result pages the way you might have never seen.

Part 2 Sneak Peek:

“When you are visiting the websites, check out their clients’ pages {a professional internet marketing firm should have a client page}, blogs {where professional online marketers of the internet marketing firm regularly share their insights of the field of internet marketing}, and that if the professional internet marketing firm has a team of writers {since arguably writing is half internet marketing})”

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